Client: Husqvarna Perú
Product: Maintenance Kits
Assets: Instagram Stories + Email Design
The challenge was to communicate a technical product in a simple, accessible way for everyday users. My role focused on translating technical value into intuitive, visually engaging assets.
🎯 Project Objective
To introduce Husqvarna’s new Maintenance Kits to the Peruvian market through a tactical digital campaign. The goal was to build awareness and drive adoption by highlighting the product’s practicality and added value.
🔍 Strategic Insight
Target users seek solutions that simplify equipment maintenance without compromising quality. Convenience, accessibility, and technical reliability are key decision factors. The campaign needed to clearly communicate how the kit meets real, everyday needs.
💡 Creative Approach
The product remains front and center, supported by contextual visuals that showcase its versatility and everyday applications. Each asset emphasizes:
- Practicality: All essentials in one kit
- Convenience: Easy access and intuitive use
- Technical value: Tailored for Husqvarna equipment
The result is a visually engaging, user-focused campaign that reinforces the brand’s commitment to efficiency and reliability. The campaign delivered a clear, user-centered message that strengthened product understanding and brand trust.
