Client: Sodimac Perú
Product: Homecenter and Constructor Catalogs
Deliverables: Printed catalogs + Graphic advertising pieces
The challenge was to support a high‑volume retail workflow while maintaining visual consistency, clarity, and brand fidelity across multiple product lines. My role focused on editorial design, graphic adaptation, and the creation of functional layouts aligned with Sodimac’s communication standards.
🎯 Project Objective
To contribute to the visual production of Sodimac’s Homecenter and Constructor catalogs, ensuring clear communication, organized product presentation, and consistent brand alignment. Additionally, to develop complementary graphic pieces for various advertising formats across print and digital channels.
🔍 Strategic Insight
In retail, catalogs function as decision‑making tools rather than simple product listings. Every visual element must balance clarity, hierarchy, and navigational ease. The communication strategy emphasized direct, structured layouts that respected the identity and needs of each product category.
💡 Role & Creative Contribution
As part of Sodimac’s design team, I collaborated across multiple stages of the production workflow:
- Editorial layout and design for Homecenter and Constructor catalogs
- Graphic adaptations for diverse campaign formats and media
- Conceptual and visual input to develop functional, brand‑aligned compositions
The final pieces combined visual efficiency with brand consistency, improving user experience and reinforcing Sodimac’s presence at the point of sale.
