Client: Husqvarna Perú
Product: Husqvarna Experience for Distributors
Asset: Email Campaign (3 emails)
The challenge was to communicate a loyalty initiative in a way that felt both aspirational and operationally clear. My role focused on designing a sequence of emails that built anticipation, sustained motivation, and guided distributors through each stage of the incentive experience.
🎯 Project Objective
To develop an email campaign that effectively introduces “Husqvarna Experience,” a loyalty program designed for the brand’s sales force. The goal was to generate excitement, maintain engagement, and ensure full participation in an all‑expenses‑paid incentive trip to Brazil.
🔍 Strategic Insight
Distributors value recognition that feels exclusive and meaningful. Experiences—especially those tied to travel and reward—strengthen emotional connection with the brand. Communication needed to be visually engaging, well‑timed, and clear enough to support both motivation and logistics.
💡 Creative Approach
Three emails were designed for key moments:
1. Initial invitation: Announcement, key dates, and program overview
2. Pre-event reminder: A message sent days before to reinforce excitement and confirm participation
3. Final message: Delivered during the event week with logistics, checklist, and last‑minute details
The visual treatment used a collage‑style composition that blended iconic Brazilian elements with Husqvarna’s branding and functional graphics such as calendars and notebooks. This approach balanced inspiration with clarity, delivering communication that felt celebratory, organized, and easy to act upon.
The result is a cohesive, emotionally resonant email sequence that motivates distributors while providing the practical information needed for a seamless experience.
